The way we write reveals aspects of our character. For the advertising executive or the designer using script, it is important to use a handwriting which gives the right impression.

Even the lay person has a feeling for handwriting and subconsciously picks up on traits revealed by writing. Is your target audience being correctly represented by the handwriting you choose to display? It could be potentially harmful to send out the wrong message.

A handwriting analysis can point out subtle areas of the script which, altered, give the character you want to portray.

At first sight, this rounded handwriting seems to belong to a feminine, outgoing person. The sharpness of the stroke, the looped garlands and some left-tending movements, however, reveal a more cynical and introverted character.